Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018.
The real CES impresarios:
MediaLink, as usual.
Google. It was everywhere.
Turner originally booked the Aria hotel’s wedding chapel — where it hosted meetings and presentations this week — because CES was supposed to be the official coming-out party for a merged AT&T and Time Warner.
— Ben Winkler (@bwinkl3r) January 9, 2018
Grilled cheese sandwiches and tomato soup at Turner’s wedding chapel. Sometimes, it’s the simple things.
Most interesting activation:
Gannett/USA Today hosted advertising clients at the Las Vegas Motor Speedway, where they also filmed some content in virtual reality. It was raining, and people still went.
The lights going out at the Las Vegas Convention Center.
Worst real-time marketing:
— Oreo Cookie (@Oreo) January 10, 2018
Best place to escape the smoke and madness:
Any suites inside the Vdara hotel.
Spotify went full Vegas at Hakkasan.
Three-way tie between John Legend at Google’s party, Run the Jewels at Fusion Media Group’s party and Lauryn Hill at Pandora’s party.
Best sign of the times:
Turning in any direction and seeing a massive billboard with the words “Hey Google.”
Grossest example of why our industry is the worst:
The secret, invite-only mansion party referred to by one media executive as the “hookers and blow” party.
Most notably absent company:
“CES is good for business but bad for your soul.”
The Federal Communications Commissions panel previewing 2018 with two commissioners, including chairman Ajit Pai, who was not in attendance.
A robot that cuddles with you.
Every hotel that was woefully unprepared for just a sprinkle of rain.
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