Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018.
The real CES impresarios:
MediaLink, as usual.
Thirstiest company:
Google. It was everywhere.
Best rumor:
Turner originally booked the Aria hotel’s wedding chapel — where it hosted meetings and presentations this week — because CES was supposed to be the official coming-out party for a merged AT&T and Time Warner.
Best photo:
You know you’re at #CES2018 when pic.twitter.com/paMZAmjqpb
— Ben Winkler (@bwinkl3r) January 9, 2018
Tastiest snack:
Grilled cheese sandwiches and tomato soup at Turner’s wedding chapel. Sometimes, it’s the simple things.
Most interesting activation:
Gannett/USA Today hosted advertising clients at the Las Vegas Motor Speedway, where they also filmed some content in virtual reality. It was raining, and people still went.
Biggest blunder:
The lights going out at the Las Vegas Convention Center.
Worst real-time marketing:
#CESblackout pic.twitter.com/JsR9VEun63
— Oreo Cookie (@Oreo) January 10, 2018
Best place to escape the smoke and madness:
Any suites inside the Vdara hotel.
Best party:
Spotify went full Vegas at Hakkasan.
Coolest performer:
Three-way tie between John Legend at Google’s party, Run the Jewels at Fusion Media Group’s party and Lauryn Hill at Pandora’s party.
Best sign of the times:
Turning in any direction and seeing a massive billboard with the words “Hey Google.”
Grossest example of why our industry is the worst:
The secret, invite-only mansion party referred to by one media executive as the “hookers and blow” party.
Most notably absent company:
Snapchat
Best quote:
“CES is good for business but bad for your soul.”
Worst panel:
The Federal Communications Commissions panel previewing 2018 with two commissioners, including chairman Ajit Pai, who was not in attendance.
Dumbest technology:
A robot that cuddles with you.
Worst organizer:
Every hotel that was woefully unprepared for just a sprinkle of rain.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
-
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
-
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
-
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.
