Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.
“Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites. In the video below, Digiday media editor Kayleigh Barber helps to break down what cheap reach is, why this inventory category was created and why advertisers are not yet scrambling to excise it from their ad buys.
More in Media Buying
Kroger launches AI-generated email digest for suppliers
Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.
Target to launch new shopping app within ChatGPT
In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday.
Media agencies use AI search insights to predict what audiences want
Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.