Last chance to save on Digiday Publishing Summit passes is February 9
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.
“Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites. In the video below, Digiday media editor Kayleigh Barber helps to break down what cheap reach is, why this inventory category was created and why advertisers are not yet scrambling to excise it from their ad buys.
More in Media Buying
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos and an economy drifting rather than lurching.
Inside the debate over agentic advertising and standards
The AdCP workflow proposals launched with aplomb, but just what is the reality of where the market is at?
Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets
Robyn Freye was Stagwell’s chief growth officer who had a hand in winning clients such as Qualcomm and Expedia, and helped to build out Sports Beach.