Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.
“Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites. In the video below, Digiday media editor Kayleigh Barber helps to break down what cheap reach is, why this inventory category was created and why advertisers are not yet scrambling to excise it from their ad buys.
More in Media Buying
Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.
Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape
A recap of the sessions and insights coming out of Digiday’s Fall Media Buying Summit, which centered on AI’s impact on the media agency world.
Why Liquid Death’s media chief is determined to break away from LiveRamp
In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company.