Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

The Digiday podcast at Cannes: Sir Martin Sorrell and HP’s Tara Agen on the power and influence of AI

Welcome to Digiday’s podcast at Cannes podcast. 

The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client. 

In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem. In fact, Sorrell and Agen traded questions and insights with each other.

Sorrell laid out five things he sees AI impacting, while Agen noted that AI already had been a part of HP’s processes for years. 

Subscribe: Apple PodcastsSpotify

https://digiday.com/?p=507965

More in Media Buying

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of spend, including cost, measurement, and transparency.   

Google’s YouTube overtures gain traction among marketers refocusing on brand investments

YouTube is benefitting from prevailing winds propelling marketers toward brand spending.

Puzzles pieces forming a dollar sign

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’

The ‘brand safety’ debate is threatening to derail the IPG-Omnicom merger, while questions are raised on the integration of Annalect and Acxiom.