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Media Buying
Marketing on Platforms
Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
February 6, 2023
Member Exclusive
Media Buying Briefing: How will independent agencies fare this year?
February 6, 2023
Retail Revolution
Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges
February 2, 2023
Content & Commerce
Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
January 31, 2023
Member Exclusive
Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
January 30, 2023
Content & Commerce
Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?
January 25, 2023
The Programmatic Marketer
How The Trade Desk went from media agency BFF to frenemy
January 24, 2023
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023
Managing Through Crisis
Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history
January 20, 2023
Managing Through Crisis
GroupM confirms layoffs of staffers across N. America, EMEA regions
January 18, 2023
The Programmatic Marketer
ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required
January 17, 2023
Member Exclusive
Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
January 16, 2023
Life Beyond the Cookie
How to pick an identifier to navigate the ad industry’s cookieless future
January 12, 2023
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