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Special Projects
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Media Buying
Brands in Culture
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
August 17, 2023
Generative AI
Amidst all the generative AI hype, marketers navigate the noise to build and test new tools
August 16, 2023
Generative AI
Agencies weigh the pros and cons of generative AI as political advertising grows
August 15, 2023
The Programmatic Marketer
Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry
August 15, 2023
Member Exclusive
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023
Strategizing for the Future
Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand
August 10, 2023
Generative AI
Why Nextdoor is optimistic about AI-fueled growth despite declining user count
August 10, 2023
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023
Privacy
Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer
August 7, 2023
Generative AI
Agencies are concerned about how much to trust generative AI
August 3, 2023
Generative AI
Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
August 2, 2023
Experimental Channels
A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
August 2, 2023
Managing Through Crisis
YouTube faces pressure from agencies to cede more control over unwanted inventory
July 31, 2023
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