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Media Buying
The Programmatic Publisher
How GroupM’s inclusion list decides which publishers it sells programmatically
July 24, 2023
Retail Revolution
Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts
July 24, 2023
Member Exclusive
Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
July 24, 2023
Experimental Channels
Are NFTs dead? How media agencies are framing the future of this blockchain tech
July 21, 2023
Privacy
With the release of Chrome 115, Google readies to enable Privacy Sandbox’s APIs
July 20, 2023
Evolving Agencies
B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
July 18, 2023
Privacy
Norway becomes latest country to pressure Meta’s ad business
July 18, 2023
Member Exclusive
Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities
July 17, 2023
Evolving Agencies
Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
July 17, 2023
Future of Work
Some employees board planes, trains as super commutes are reconsidered amid return to office mandates
July 17, 2023
Future of Measurement
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023
Business of TV
Ad overexposure on CTV hurts streamers as much as brands
July 12, 2023
Evolving Agencies
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023
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