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LAST CHANCE:
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Media Buying
Brands in Culture
Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
June 14, 2024
The Creator Economy
How influencer agencies vet and navigate past fake influencers and followers
June 12, 2024
Member Exclusive
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
June 10, 2024
Generative AI
AI Briefing: How top brands are saving more time and money with generative AI
June 10, 2024
Generative AI
How AI’s energy needs conflict with media agencies’ carbon reduction efforts
June 7, 2024
Strategizing for the Future
Digital OOH’s growth has media agencies make more use of its data and measurement options
June 6, 2024
Member Exclusive
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
June 3, 2024
Generative AI
FullThrottle.AI creates audience planner tool using an AI assistant
May 31, 2024
Future of Measurement
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
May 29, 2024
Member Exclusive
Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
May 27, 2024
WTF Series
WTF is principal media?
May 27, 2024
WTF Series
WTF is ID spoofing?
May 23, 2024
Retail Revolution
Goodway Group launches retail media accelerator to bring order to a growing industry
May 23, 2024
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