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ends Jan. 7 for Media Buying Summit | Mar. 12-14, Nashville
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Media Buying
Generative AI
AI Briefing: More companies are advertising AI as spending picks up
October 30, 2023
Business of TV
Ad-tech firms and political agencies prepare for another year of spending heavily on CTV
October 27, 2023
Marketing on Platforms
Pixability looks to boost media investments for diverse YouTube creators
October 27, 2023
Future of Measurement
As more brands use generative AI to create social content, agencies are changing how they measure its success
October 26, 2023
Evolving Agencies
Sometimes agencies need an agency — rather, a media execution partner — to get the job done
October 26, 2023
Member Exclusive
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023
Generative AI
AI Briefing: Generative AI investments expected to rise alongside greater risks
October 23, 2023
Evolving Agencies
IPG vet Joshua Lowcock takes on a new role at Quad
October 23, 2023
Member Exclusive
Research Briefing: Agencies see a future for AI as Advertising Week wraps up
October 19, 2023
Digiday @ Advertising Week
Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
October 19, 2023
Digiday @ Advertising Week
Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
October 18, 2023
Future of Measurement
IPG launches identity resolution cloud application as the industry prepares for a cookieless world
October 17, 2023
Digiday @ Advertising Week
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
October 17, 2023
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