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OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
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Special Projects
Digiday+ Research
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Media Buying
Managing Through Crisis
Marketers are using AI search concerns to argue for higher media budgets
September 15, 2026
Digiday+ Ad Tech Briefing
Ad Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growth
September 15, 2026
Member Exclusive
Media Buying Briefing: How Publicis keeps winning clients without pitches
September 14, 2026
Evolving Agencies
‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis
September 10, 2026
The Programmatic Marketer
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
September 10, 2026
The Programmatic Marketer
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
September 10, 2026
The History of Ad Tech
Google avoided (yet another) breakup… now comes the test of the ad tech remedies
September 10, 2026
The Programmatic Marketer
‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency
September 8, 2026
The Business of AI
Marketers face dilemma around rising bot and AI web traffic
September 8, 2026
Member Exclusive
Media Buying Briefing: Back-to-school brand spending on TikTok rises
September 7, 2026
The Business of AI
Media agencies build audit tools to prevent AI agents from overcharging
September 4, 2026
Google on Trial
Why Google’s ad business escaped a breakup
September 3, 2026
Publishing in the Platform Era
5 questions facing advertisers, publishers and creators heading into fall
September 1, 2026
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