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Media Buying
Marketing in Sports
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
May 13, 2025
Business of TV
Media buyers anticipate a slower TV upfronts season amid economic uncertainty
May 12, 2025
Member Exclusive
Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
May 12, 2025
Member Exclusive
Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
May 5, 2025
Data Regulation
What if Google isn’t forever? Marketers grapple with a platform in flux
May 5, 2025
Member Exclusive
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
May 2, 2025
Beyond Ads
The Rundown: The potential browser buyers if Google’s forced to sell Chrome
April 30, 2025
WTF Series
WTF are gray bots?
April 28, 2025
Member Exclusive
Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study
April 28, 2025
Member Exclusive
Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
April 25, 2025
Generative AI
From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
April 23, 2025
Life Beyond the Cookie
The industry’s response to Google’s third-party cookie U-turn: ‘endless millions have been wasted’
April 23, 2025
Evolving Agencies
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
April 22, 2025
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