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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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Special Projects
Digiday+ Research
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Media Buying
Evolving Agencies
Advertising’s confidence problem, according to the man who used to price its stocks
July 8, 2026
Member Exclusive
Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging
July 7, 2026
Member Exclusive
Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
July 6, 2026
The Rundown
What will NBCU’s conscious uncoupling from Comcast mean for brands?
July 1, 2026
Member Exclusive
Ad Tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
June 30, 2026
Member Exclusive
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
June 29, 2026
Digiday @ Cannes
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
June 25, 2026
Business of TV
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
June 24, 2026
Digiday @ Cannes
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer’s premieres
June 24, 2026
Evolving Agencies
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
June 24, 2026
Digiday @ Cannes
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
June 23, 2026
The Sports Marketing Playbook
Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
June 23, 2026
Member Exclusive
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
June 23, 2026
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