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Media Buying
The Programmatic Marketer
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
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Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
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The Programmatic Marketer
The Trade Desk is betting part of its recovery on measurement nobody can argue with
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Evolving Agencies
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Beyond Ads
Sony is scaling up its Playstation advertising ambitions
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Google on Trial
The Rundown: Google’s legal woes with ad tech rivals
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Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers
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Media Buying Briefing: The latest lures holding companies are using to grow principal media
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The Business of AI
The case for and against agencies betting on tokens the way they bet on media
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