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2024 in review: A timeline of the major deals between publishers and AI companies
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Media Buying
Member Exclusive
Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation
July 29, 2024
The Creator Economy
Publicis intends to acquire Influential as it expands influencer marketing offerings
July 26, 2024
Generative AI
Brandtech Group accelerates AI experimentation through a creator residency program
July 25, 2024
Advertising around Politics
Nexxen adds CTV tools to tap into political ad market growth
July 25, 2024
Future of Measurement
New entrants make media mix modeling faster and more accessible
July 23, 2024
Member Exclusive
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
July 22, 2024
Generative AI
AI Briefing: Why eBay is adding more AI advertising tools for sellers
July 19, 2024
Strategizing for the Future
Mod Op makes its largest agency acquisition as it expands AI, creative services
July 18, 2024
Evolving Agencies
Brian Lesser returns to GroupM with an expected focus on advancing tech
July 18, 2024
Agency Culture
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
July 16, 2024
Member Exclusive
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
July 15, 2024
The Creator Economy
Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO
July 11, 2024
Evolving Agencies
Why media agencies are developing finance-based marketing and business intelligence expertise
July 10, 2024
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