Media

The winners and losers of Google’s AI Mode

Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?

Related Coverage

• Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers
• One year in: SEO lessons from publishers after Google’s AI Overviews
• How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor