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Media

The Creator Economy

How YouTube Shorts revenue compares to long-form video revenue for creators

Creators are finding that their payouts for short-form content on YouTube are still dwarfed by the ad revenue they can glean from long-form content.

February 25, 2025

Related Coverage

How YouTube is calculating creators’ ad-revenue shares for Shorts
Why creator Jorge Soto prioritizes YouTube Shorts over TikTok

Generative AI

Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers

February 24, 2025
The Creator Economy

The Trump tariffs are forcing creators to overhaul their side businesses

February 21, 2025
Sponsored

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

16 hours ago
The Creator Economy

Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain

February 20, 2025
Member Exclusive

Media Briefing: Podcasters test different types of paywalls for subscriptions

February 20, 2025
Publishing in the Platform Era

Publishers’ event videos gain traction on LinkedIn

February 19, 2025
Media

‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding

February 18, 2025
The Creator Economy

Rockstar Games talks with top metaverse creators, with an eye on making ‘Grand Theft Auto’ the next creator platform

February 17, 2025
Media

AI Briefing: Ad tech world debates how to address CSAM concerns

February 17, 2025
Member Exclusive

Digiday+ Research: Site traffic declines are publishers’ biggest concern this year

February 14, 2025
Data Regulation

Rundown: FTC’s potential priorities for ad tech, data and AI

February 14, 2025
Future of Work

Love in the time of Slack: Welcome to the new era of office romance

February 14, 2025
Member Exclusive

Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans

February 13, 2025

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