Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
No, the ad industry as a whole is not prepared for the third-party cookie to go away. And it probably still won’t be in a year’s time if Google goes ahead with its plan to deprecate third-party cookies in Chrome by the end of 2024. That’s the assessment of programmatic advertising experts who attended the Digiday Programmatic Marketing Summit, held in New Orleans from Dec. 4 through 6.
In the video below, industry executives explain why they rate the overall industry’s post-cookie readiness so low and the major steps it still needs to take to be prepared for the cookie-pocalypse.
More in Marketing
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.
Amid search wars, Google touts YouTube, display inventory to advertisers
Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.
Future of Marketing Briefing: The agentic turn inside programmatic advertising
The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.