Wearable and in-store fashion tech: Where are they now?

The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.

The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?

To read the rest of this story, please visit Glossy.

More in Marketing

How GameStop went from struggling retailer to eBay bidder

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.

OpenAI makes it easier to run shopping ads in ChatGPT

OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.

Marketers strain to juggle media budgets, AI and high expectations from CEOs

A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.