Wearable and in-store fashion tech: Where are they now?

The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.

The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?

To read the rest of this story, please visit Glossy.

More in Marketing

What brands are paying to advertise around the World Cup

Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.

Why Dove is betting on hundreds of creators for the World Cup

Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.

OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp

The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.