Wearable and in-store fashion tech: Where are they now?

The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.

The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?

To read the rest of this story, please visit Glossy.

More in Marketing

In graphic detail: The numbers making the case for what holdcos could be

What the data says about the CMO-agency relationship — and none of it is comfortable.

TikTok Search Ads

TikTok rebrands its advertiser pitch around full-funnel ambition

The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.