The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.
The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?
To read the rest of this story, please visit Glossy.
More in Marketing
Brian Monahan exits Albertsons Media Collective amid leadership shake-up
October 5, 2026
Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.
TikTok’s ad network bet: More reach, more budget
October 5, 2026
TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.
OpenAI moves to make ChatGPT Ads more measurable — and more visual
October 5, 2026
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.