The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.
The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?
To read the rest of this story, please visit Glossy.
Trending in
Most Read
More in Marketing
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
June 17, 2026
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
OpenAI moves to automate ad creative
June 17, 2026
OpenAI wants to automate the last thing advertisers still do themselves.
An introvert’s guide to navigating Cannes Lions 2026
June 16, 2026
How to enjoy Cannes Lions when you’re a true introvert.