Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Wearable and in-store fashion tech: Where are they now?

The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.

The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?

To read the rest of this story, please visit Glossy.

More in Marketing

In Graphic Detail: What Apple’s identity block means for the ad money

How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.

Anthropic’s ad bill is soaring, according to IPO filing

Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.

Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.