Wearable and in-store fashion tech: Where are they now?

The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.

The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?

To read the rest of this story, please visit Glossy.

More in Marketing

Inside the messy middle of January Digital agency’s AI adoption

Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.

Walmart goes global with its Amazon-like flywheel

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.

Brands are catching World Cup fever even without official sponsorships

Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.