The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.
The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?
To read the rest of this story, please visit Glossy.
Trending in
Most Read
More in Marketing
How Ace Hardware built its employee AI assistant
May 6, 2026
Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.
Marketers at Possible adjust to the realities of AI while trying to stay human
May 6, 2026
Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).
‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
May 6, 2026
OpenAI is coming for performance budgets — it just isn’t ready yet.