15 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-18 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Wearable and in-store fashion tech: Where are they now?

The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.

The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?

To read the rest of this story, please visit Glossy.

More in Marketing

S4 and Monks are trying to get ahead of rising AI token costs

Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.

OpenAI is coming for SMB advertisers

The company is going after smaller advertisers. Its job listings prove it.

Zoom relies on creators to boost AI search results

As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.