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Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

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Wearable and in-store fashion tech: Where are they now?

The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.

The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?

To read the rest of this story, please visit Glossy.

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