The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.
The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?
To read the rest of this story, please visit Glossy.
More in Marketing
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
October 1, 2026
OpenAI’s ChatGPT ads have a measurement catch-22
In Graphic Detail: Where brands stand when AI agents do the shopping
October 1, 2026
Getting picked by the agents is the new commerce fight.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
September 30, 2026
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.