Prices rise Tuesday:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.
The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?
To read the rest of this story, please visit Glossy.
More in Marketing
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
October 19, 2026
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
October 16, 2026
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
October 16, 2026
What holdcos risk when they go over the CMO’s head.