Some of the most innovative retailers are gathered in Chicago for the Digiday Retail Summit, today through Wednesday, to discuss industry trends and forecasts. The theme of the summit: “Staying relevant through fierce viral competition,” a topic particularly close to retailers’ hearts as they fight for their slice of the digital space.
We’ll be livestreaming the event here, starting at 10:15 a.m. ET, as retailers big and small discuss staying ahead of the virtual curve. Wednesday, hear from Dennis Maloney, vp, multimedia marketing at Domino’s about how the pizza brand transformed itself into a e-commerce company. George Dawes Green, founder of the Moth, will also lead a session featuring attendees sharing their own brand stories.
The full agenda is here, and the summit will appear live above.
More in Marketing
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.
As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.