10 spots left to join us for the Digiday Publishing Summit
Join us Sept. 14-16 in Miami to connect with top publishing leaders
Video: Martin Sorrell on blockchain, Snapchat and brands bringing marketing in-house
• June 25, 2019 •
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
In Cannes this year, Digiday’s Kerry Flynn sat down with S4 Capital’s Martin Sorrell to get his take on some of the hottest industry trends, from Snapchat to brands bringing marketing in-house. The key hits:
- “Cryptocurrency, question mark, but blockchain is in. I side a bit with Warren Buffett. Facebook is probably doing it for different reasons.”
- “I’m long on the shares [for WPP] so I have to say, in.”
- “[YouTube] has to work on their brand safety issues. They’ve got 10,000 people in there already, they need a few more.”
Trending in
Most Read
More in Marketing
Brand marketers are adopting fan-first social media strategies
August 17, 2026
Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?
Creators build GEO strategies to get discovered by brands and agencies in AI search
August 17, 2026
With no established playbook for AI search, creators are starting to build their own.
How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies
August 17, 2026
Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.