Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Video: Martin Sorrell on blockchain, Snapchat and brands bringing marketing in-house
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
In Cannes this year, Digiday’s Kerry Flynn sat down with S4 Capital’s Martin Sorrell to get his take on some of the hottest industry trends, from Snapchat to brands bringing marketing in-house. The key hits:
- “Cryptocurrency, question mark, but blockchain is in. I side a bit with Warren Buffett. Facebook is probably doing it for different reasons.”
- “I’m long on the shares [for WPP] so I have to say, in.”
- “[YouTube] has to work on their brand safety issues. They’ve got 10,000 people in there already, they need a few more.”
More in Marketing
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
Here’s a rundown of lessons brands have shared about their AI implementations so far.
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
Brands celebrate tariff reprieve, but fresh uncertainty looms
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.