Video: Martin Sorrell on blockchain, Snapchat and brands bringing marketing in-house
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
In Cannes this year, Digiday’s Kerry Flynn sat down with S4 Capital’s Martin Sorrell to get his take on some of the hottest industry trends, from Snapchat to brands bringing marketing in-house. The key hits:
- “Cryptocurrency, question mark, but blockchain is in. I side a bit with Warren Buffett. Facebook is probably doing it for different reasons.”
- “I’m long on the shares [for WPP] so I have to say, in.”
- “[YouTube] has to work on their brand safety issues. They’ve got 10,000 people in there already, they need a few more.”
More in Marketing
WTF is AI poisoning?
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.