Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Video: Martin Sorrell on blockchain, Snapchat and brands bringing marketing in-house
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
In Cannes this year, Digiday’s Kerry Flynn sat down with S4 Capital’s Martin Sorrell to get his take on some of the hottest industry trends, from Snapchat to brands bringing marketing in-house. The key hits:
- “Cryptocurrency, question mark, but blockchain is in. I side a bit with Warren Buffett. Facebook is probably doing it for different reasons.”
- “I’m long on the shares [for WPP] so I have to say, in.”
- “[YouTube] has to work on their brand safety issues. They’ve got 10,000 people in there already, they need a few more.”
More in Marketing
TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges
TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.
‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.
How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.