Five seats left to attend the Digiday Media Buying Summit:

Join us Oct. 15-17 in Phoenix to connect with top media buyers

SECURE YOUR SEAT

Video: Martin Sorrell on blockchain, Snapchat and brands bringing marketing in-house

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

In Cannes this year, Digiday’s Kerry Flynn sat down with S4 Capital’s Martin Sorrell to get his take on some of the hottest industry trends, from Snapchat to brands bringing marketing in-house. The key hits:

  • “Cryptocurrency, question mark, but blockchain is in. I side a bit with Warren Buffett. Facebook is probably doing it for different reasons.”
  • “I’m long on the shares [for WPP] so I have to say, in.”
  •  “[YouTube] has to work on their brand safety issues. They’ve got 10,000 people in there already, they need a few more.”

More in Marketing

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo

Fanduel is the first sponsor of Amazon Prime’s NBA coverage. Its innovative approach could set the pace for future partnerships.

Vibe marketing was a joke – until OpenAI got involved 

OpenAI just made marketing’s next identity crisis official.

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

Microsoft is the latest in a string of partnerships that Amazon has announced recently.