#UrbanOutfittersBeLike: Hashtag campaign targets retailer over prices

Urban Outfitters is in trouble, but for not for selling a piece of tasteless clothing. This time, shoppers are dragging the retail chain for its sky-high prices with the hashtag #UrbanOutfittersBeLike.

The campaign was sparked by a shopper on Twitter calling out Urban for selling a 4-pack of ponytail hairbands for $8. (For comparisons sake, a similarly priced rubber band costs $3.69 for 16 of them on Amazon.)

Since that ridiculousness was pointed out last Thursday, roughly 19,000 people tweeted using the hashtag according to social media analytics firm Topsy. The most popular tweets lash Urban for affixing a fancy name (i.e. “vintage clear boho beanie”) to a cheap everyday item (a shower cap.) as a way to justify its high prices.

Digiday reached out to Urban for comment, but have not yet heard back. In the mean time, here are the most popular tweets resonating with frustrated shoppers:

More in Marketing

Inside Unilever’s 300,000 creator network: the logistics behind the headline number

Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.

OpenAI’s ChatGPT reaches the coupon stage of building an ad business

The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.

D+ Research: Brands expand creator marketing strategies

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products