Urban Outfitters is in trouble, but for not for selling a piece of tasteless clothing. This time, shoppers are dragging the retail chain for its sky-high prices with the hashtag #UrbanOutfittersBeLike.
The campaign was sparked by a shopper on Twitter calling out Urban for selling a 4-pack of ponytail hairbands for $8. (For comparisons sake, a similarly priced rubber band costs $3.69 for 16 of them on Amazon.)
Urban outfitters.. pic.twitter.com/UsfiLzLf8p
— groovygoonie (@wholeyattamoney) June 25, 2015
Since that ridiculousness was pointed out last Thursday, roughly 19,000 people tweeted using the hashtag according to social media analytics firm Topsy. The most popular tweets lash Urban for affixing a fancy name (i.e. “vintage clear boho beanie”) to a cheap everyday item (a shower cap.) as a way to justify its high prices.
Digiday reached out to Urban for comment, but have not yet heard back. In the mean time, here are the most popular tweets resonating with frustrated shoppers:
#UrbanOutfittersBeLike classic weekender tote bag $59.99 pic.twitter.com/rWWHajdpWw — . (@GRANTGOGETS) June 26, 2015
#UrbanOutfittersBeLike bohemian cookie decorated sewing equipment holder $55.99 pic.twitter.com/KkVXGrlPzy
— 陈怡蓉 (@TAMMYMAMl) June 26, 2015
#UrbanOutfittersBeLike Oriental Mesh Flatforms, $250 pic.twitter.com/7NAlwII3Ch — nah (@__BackToBlack) June 26, 2015
#UrbanOutfittersBeLike “Hand-Sewn Indonesian Summer Solstice Hair Beanie” Retail Price: $179.99. pic.twitter.com/AZ43lwhlRO
— Petty La’Belle. (@RukaTrue_) June 26, 2015
#UrbanOutfittersBeLike pure authentic cleansing dihydrogen monoxide, £65.00 pic.twitter.com/TWig5QltV5 — Year 11 Banter (@Year11Bants) June 26, 2015
#UrbanOutfittersBeLike Vintage Wood Grain Graphite Stick $37.30 pic.twitter.com/Ow7sT5Mhna
— Chris Chris (@ChrisChris011) June 26, 2015
#UrbanOutfittersBeLike pioneer khaki workout towel $54.76 pic.twitter.com/ErEk8TihNx — j o r d a n n (@Janaee03) June 26, 2015
#UrbanOutfittersBeLike 6-piece designer food storage set (microwave safe) $43.89 pic.twitter.com/8aTzvrDPba
— Jamilah Lemieux (@JamilahLemieux) June 26, 2015
More in Marketing
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
How 3 brands are using TikTok Shop to expand abroad
As these brands venture into the U.K., Europe and Japan, they say that the key to a global approach to TikTok Shop involves tailored marketing campaigns.
How beauty brands are popping up around World Cup festivities
Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined.