‘Unglamorous’: Behind the scenes with New York Fashion Week’s production team

New York Fashion Week returns to the city on September 8. With less than a month to go, Laurie DeJong’s production team, a group of more than 100, is busy bouncing between the two central venues for fashion week in preparation.

Over seven days, LDJ productions will coordinate 65 fashion week shows. Once everything is in place, “all the designer has to do is walk in the door with their show producer,” said DeJong. For some shows, that designer’s producer works for LDJ Productions. “It’s a super busy time for us,” she added.

To read the rest of this story, please visit Glossy.

More in Marketing

‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past

Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.

Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes

OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.

From influencers to AI, here’s what Gen Alpha thinks about your brand

The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.