‘Unglamorous’: Behind the scenes with New York Fashion Week’s production team

New York Fashion Week returns to the city on September 8. With less than a month to go, Laurie DeJong’s production team, a group of more than 100, is busy bouncing between the two central venues for fashion week in preparation.

Over seven days, LDJ productions will coordinate 65 fashion week shows. Once everything is in place, “all the designer has to do is walk in the door with their show producer,” said DeJong. For some shows, that designer’s producer works for LDJ Productions. “It’s a super busy time for us,” she added.

To read the rest of this story, please visit Glossy.

More in Marketing

Future of Marketing Briefing: The case for and against the death of the big brand ad

Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?

Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative

Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.