‘Unglamorous’: Behind the scenes with New York Fashion Week’s production team
New York Fashion Week returns to the city on September 8. With less than a month to go, Laurie DeJong’s production team, a group of more than 100, is busy bouncing between the two central venues for fashion week in preparation.
Over seven days, LDJ productions will coordinate 65 fashion week shows. Once everything is in place, “all the designer has to do is walk in the door with their show producer,” said DeJong. For some shows, that designer’s producer works for LDJ Productions. “It’s a super busy time for us,” she added.
To read the rest of this story, please visit Glossy.
More in Marketing
OpenAI’s next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
As Google’s ad tech case nears its end, the antitrust fight moves to AI
Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.