Only six seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

‘Unglamorous’: Behind the scenes with New York Fashion Week’s production team

New York Fashion Week returns to the city on September 8. With less than a month to go, Laurie DeJong’s production team, a group of more than 100, is busy bouncing between the two central venues for fashion week in preparation.

Over seven days, LDJ productions will coordinate 65 fashion week shows. Once everything is in place, “all the designer has to do is walk in the door with their show producer,” said DeJong. For some shows, that designer’s producer works for LDJ Productions. “It’s a super busy time for us,” she added.

To read the rest of this story, please visit Glossy.

More in Marketing

Zero-click reality is rewriting the rules of search for brands

Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights

Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.