Lock in a year of Digiday+ for 35% less. Ends June 5.
‘Unglamorous’: Behind the scenes with New York Fashion Week’s production team
New York Fashion Week returns to the city on September 8. With less than a month to go, Laurie DeJong’s production team, a group of more than 100, is busy bouncing between the two central venues for fashion week in preparation.
Over seven days, LDJ productions will coordinate 65 fashion week shows. Once everything is in place, “all the designer has to do is walk in the door with their show producer,” said DeJong. For some shows, that designer’s producer works for LDJ Productions. “It’s a super busy time for us,” she added.
To read the rest of this story, please visit Glossy.
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.