Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

‘Unglamorous’: Behind the scenes with New York Fashion Week’s production team

New York Fashion Week returns to the city on September 8. With less than a month to go, Laurie DeJong’s production team, a group of more than 100, is busy bouncing between the two central venues for fashion week in preparation.

Over seven days, LDJ productions will coordinate 65 fashion week shows. Once everything is in place, “all the designer has to do is walk in the door with their show producer,” said DeJong. For some shows, that designer’s producer works for LDJ Productions. “It’s a super busy time for us,” she added.

To read the rest of this story, please visit Glossy.

More in Marketing

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.

Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.

Target’s new beauty selection has almost no Black-owned brands

Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.