Sophie Osella, who goes by the username “albatrawesome” on Reddit, decided that women in the streetwear industry needed their own space on the platform after she posted a photo of herself to the Supreme subreddit r/SupremeClothing.
“I immediately got a lot of comments from guys calling me fat, a dyke,” she said. “That was the last time I posted a photo of myself on Reddit. Women are flamed — criticized — for being unattractive, or for being too attractive, or for being a girl at all. It’s just ridiculous.”
More in Marketing
Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue.
After keeping them at arm’s length, sports brands are opening the door to creators
The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing.
Car brands from BMW to Volkswagen lean into in-car gaming
The long-term potential for in-car gaming extends far beyond the relatively brief moments in which drivers are charging or filling their cars. As more vehicles become fully autonomous, drivers’ eyeballs no longer have to be focused on the road, turning them into a potential target for advertisers.