Sophie Osella, who goes by the username “albatrawesome” on Reddit, decided that women in the streetwear industry needed their own space on the platform after she posted a photo of herself to the Supreme subreddit r/SupremeClothing.
“I immediately got a lot of comments from guys calling me fat, a dyke,” she said. “That was the last time I posted a photo of myself on Reddit. Women are flamed — criticized — for being unattractive, or for being too attractive, or for being a girl at all. It’s just ridiculous.”
More in Marketing
A step toward compliance: the creator economy addresses disclosure and liability risks
The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and increase creator accountability.
Pinterest CRO Bill Watkins leaves amid reorganization
The move comes just over three weeks before the company reveals its Q4 2025 earnings update on February 12.
How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
At NRF 2026, a panel of executives laid out the lessons learned from operating DTC brands over the past decade.