10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Unboxing the boys’ club of streetwear

Sophie Osella, who goes by the username “albatrawesome” on Reddit, decided that women in the streetwear industry needed their own space on the platform after she posted a photo of herself to the Supreme subreddit r/SupremeClothing.

“I immediately got a lot of comments from guys calling me fat, a dyke,” she said. “That was the last time I posted a photo of myself on Reddit. Women are flamed — criticized — for being unattractive, or for being too attractive, or for being a girl at all. It’s just ridiculous.”

More in Marketing

Brand marketers are adopting fan-first social media strategies

Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?

Creators build GEO strategies to get discovered by brands and agencies in AI search

With no established playbook for AI search, creators are starting to build their own.

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.