A hot hashtag is a clarion call for social media managers — one barely gains traction before brands glom onto it, for better or worse.
That’s exactly what happened when Twitter started a #GIFparty Wednesday night to promote a new feature, which lets people add GIFs to any tweet. By Thursday, the party was out of hand: The hashtag#GIFparty has been used over 80,000 times, according to social analytics firm Brandwatch.
Drop your plans for today, we’re celebrating GIFs on Twitter! Tap the GIF button to join the #GIFparty. pic.twitter.com/5gTEeB1uWH
— Twitter (@twitter) March 3, 2016
You have read the maximum number of free articles.
This content is available exclusively to Digiday+ members.
Ellen was so blown away with Twitter’s latest feature she did a spit-take. And given that her tweet netted over 1,700 retweets and 9,000 likes, so were her fans.
Game of Thrones
The HBO series’ sixth season bows next month, and its fans are clearly in party mode. Who better than Tyrion Lannister to toast occasion?
— Game Of Thrones (@GameOfThrones) March 3, 2016
Everyone knows that cats and dogs make the best GIFs. GoPro upped the ante with a daredevil cat skateboarding toward three befuddled dogs.
— GoPro (@GoPro) March 3, 2016
If you’re going to show up late to a party, do it in style: With backflips and sweet dance moves.
What do cats have to do with mobile payments? Nothing! Bonus points for making this horrible GIF is seizure-inducing to boot.
— PayPal (@PayPal) March 3, 2016
If Denny’s isn’t on the latest viral hashtag, something is really wrong with the world. Calm down, Denny’s, four posts for the #GIFparty are a tad much, even for you.
This fractal pizza is making us nauseous, not hungry.
— Domino’s Pizza (@dominos) March 3, 2016
We feel you, Cambria. It’s hard to keep up with Internet hashtags and parties. But we’re not quite sure why a countertop company is talking about coffee.
That’s a lot of enthusiasm for a fake party, Coke. Not everything qualifies as an opportunity to “open happiness.”
— Coca-Cola (@CocaCola) March 3, 2016
Not even sure if this is an actual GIF, or a high schooler’s graphic design project.
Sign up to get the day’s top stories at 6am eastern.