Twitter creates custom Pope emojis in anticipation of his US tour
The Pope’s visit to the United States wouldn’t be complete without an emoji.
Twitter rolled out four custom emojis that appear when the hashtags #PopeInUS, #PopeInNYC, #PopeInDC and #PopeInPhilly are used. Each city is a stop on Pope Francis’ whirlwind American tour and each is adorned with a city-specific landmark; the U.S. hashtag gets an American flag.
“Considering the warm Twitter welcome he received shortly after being named Pope, we anticipate many devotees will flock to Twitter to savor his visit,” the social platform said in announcement posted today. Maybe, but the man himself has yet to tweet one of the emojis in his likeness. No idolatry, please.
Here’s what they look like:
— Twitter Faith (@twitterfaith) September 22, 2015
Excitement is building for Pope Francis’ first visit to the U.S.. Twitter has measured 58,000 total tweets with the hashtag #PopeInUS within the past week with more expected when touches down in the country later today.
Topsy measured 3,000 #PopeinUS Tweets tweeted this morning. #PopeInDC and #PopeInPhilly have also been used roughly the same amount today, with only 400 tweets affixed with the #PopeInNYC hashtag.
A unified hashtag for his visit could help brands organize their tweets, which have been minimal so far. Twitter regularly creates custom emojis for big events that get people talking on the website, like the MTV Video Music Awards and social causes like #LoveWins. Coca-Cola was the first brand to pay Twitter to create a custom emoji for its #ShareACoke campaign last week.
Photo via Wikipedia.
Member Exclusive‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models
To survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter.
‘We knew it would impact our business negatively’: How joining the Facebook boycott affected one small advertiser
For small boycotting advertisers like JibJab, staying off the Facebook advertising ecosystem permanently is untenable.
‘Exceeded our marketers readiness’: As e-commerce growth accelerates, Dentsu is adding a new practice to meet the demand
The commerce practice was already in the works but the pandemic and changing consumer behavior due to the pandemic accelerated it.
SponsoredPublishers: Assessing risk and ensuring payments in times of crisis
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
Large consumer brands aren’t happy with Facebook’s response to the boycott so far and will likely wait until fall to reconsider the boycott.
Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era
The process has allowed the full-service agency to enlist its post-production arm to help its clients adjust ads rather than press pause on advertising due to the ad content.