Tweeting Bad: Latest Batch of Lousy Brand Tweets

If brands can be counted on for one thing, it’s to be horrible at Twitter. From spouting bizarre non sequiturs to hijacking trends like “throwback Thursday” and its #tbt hashtag, these are just the latest in a never-ending stream of brand Twitter missteps.

 

Tropicana

Screen Shot 2013-10-11 at 10.27.23 AM

Wet venom luau? Ovulate new mu? Tuna vowel emu? We’re stumped Tropicana!

 

Glade

Screen Shot 2013-10-11 at 11.08.06 AM

Is this Hallmark’s Twitter feed or Glade’s?

 

Snapple

Screen Shot 2013-10-11 at 10.28.35 AM

Yes, Snapple, all the time. Especially after smoking whatever it is you’re on.

 

Del Taco

Screen Shot 2013-10-11 at 11.00.23 AM

@Scaryanna’s reply almost makes Del Taco’s tweet worth our while.

 

Burger King

Screen Shot 2013-10-11 at 11.04.08 AM

Zing! Anyway, Burger King, this is NOT how you do #tbt! Get it right, or better yet, just don’t do it at all.

https://digiday.com/?p=52322

More in Marketing

How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers

With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.

Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding

A Digiday+ Research survey found that brands and retailers report using Facebook less over the last few years, all while the platform’s value to their revenues and brands has increased.

Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet

The timeline for a return to business as usual – whatever that may mean now – is yet to be determined.