Secure your place at the Digiday Publishing Summit in Vail, March 23-25
If brands can be counted on for one thing, it’s to be horrible at Twitter. From spouting bizarre non sequiturs to hijacking trends like “throwback Thursday” and its #tbt hashtag, these are just the latest in a never-ending stream of brand Twitter missteps.
Wet venom luau? Ovulate new mu? Tuna vowel emu? We’re stumped Tropicana!
Is this Hallmark’s Twitter feed or Glade’s?
Yes, Snapple, all the time. Especially after smoking whatever it is you’re on.
@Scaryanna’s reply almost makes Del Taco’s tweet worth our while.
Zing! Anyway, Burger King, this is NOT how you do #tbt! Get it right, or better yet, just don’t do it at all.
More in Marketing
Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout
Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.
Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’
Ulta Beauty will soon launch on TikTok Shop.