for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If brands can be counted on for one thing, it’s to be horrible at Twitter. From spouting bizarre non sequiturs to hijacking trends like “throwback Thursday” and its #tbt hashtag, these are just the latest in a never-ending stream of brand Twitter missteps.

Wet venom luau? Ovulate new mu? Tuna vowel emu? We’re stumped Tropicana!

Is this Hallmark’s Twitter feed or Glade’s?

Yes, Snapple, all the time. Especially after smoking whatever it is you’re on.

@Scaryanna’s reply almost makes Del Taco’s tweet worth our while.

Zing! Anyway, Burger King, this is NOT how you do #tbt! Get it right, or better yet, just don’t do it at all.
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