SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Tweeting Bad: Latest Batch of Lousy Brand Tweets

If brands can be counted on for one thing, it’s to be horrible at Twitter. From spouting bizarre non sequiturs to hijacking trends like “throwback Thursday” and its #tbt hashtag, these are just the latest in a never-ending stream of brand Twitter missteps.

 

Tropicana

Screen Shot 2013-10-11 at 10.27.23 AM

Wet venom luau? Ovulate new mu? Tuna vowel emu? We’re stumped Tropicana!

 

Glade

Screen Shot 2013-10-11 at 11.08.06 AM

Is this Hallmark’s Twitter feed or Glade’s?

 

Snapple

Screen Shot 2013-10-11 at 10.28.35 AM

Yes, Snapple, all the time. Especially after smoking whatever it is you’re on.

 

Del Taco

Screen Shot 2013-10-11 at 11.00.23 AM

@Scaryanna’s reply almost makes Del Taco’s tweet worth our while.

 

Burger King

Screen Shot 2013-10-11 at 11.04.08 AM

Zing! Anyway, Burger King, this is NOT how you do #tbt! Get it right, or better yet, just don’t do it at all.

More in Marketing

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads

To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.

Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.

Digiday staffers tackle the creator vs. influencer divide

Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.