Tweeting Bad: Latest Batch of Lousy Brand Tweets

If brands can be counted on for one thing, it’s to be horrible at Twitter. From spouting bizarre non sequiturs to hijacking trends like “throwback Thursday” and its #tbt hashtag, these are just the latest in a never-ending stream of brand Twitter missteps.

 

Tropicana

Screen Shot 2013-10-11 at 10.27.23 AM

Wet venom luau? Ovulate new mu? Tuna vowel emu? We’re stumped Tropicana!

 

Glade

Screen Shot 2013-10-11 at 11.08.06 AM

Is this Hallmark’s Twitter feed or Glade’s?

 

Snapple

Screen Shot 2013-10-11 at 10.28.35 AM

Yes, Snapple, all the time. Especially after smoking whatever it is you’re on.

 

Del Taco

Screen Shot 2013-10-11 at 11.00.23 AM

@Scaryanna’s reply almost makes Del Taco’s tweet worth our while.

 

Burger King

Screen Shot 2013-10-11 at 11.04.08 AM

Zing! Anyway, Burger King, this is NOT how you do #tbt! Get it right, or better yet, just don’t do it at all.

https://digiday.com/?p=52322

More in Marketing

Mobile-apps-thumbs-down

The cost of tariffs visualized: What 5 charts say about the future of ad spend

Digiday has collated five charts to show how President Trump’s latest tariffs will likely impact ad spend, and platforms.

Why price cuts and agency pressure haven’t changed calculus for brands on X

Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed.

Retail media was built for growth. Now, it’s being rebuilt for risk

Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media.