for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If brands can be counted on for one thing, it’s to be horrible at Twitter. From spouting bizarre non sequiturs to hijacking trends like “throwback Thursday” and its #tbt hashtag, these are just the latest in a never-ending stream of brand Twitter missteps.

Wet venom luau? Ovulate new mu? Tuna vowel emu? We’re stumped Tropicana!

Is this Hallmark’s Twitter feed or Glade’s?

Yes, Snapple, all the time. Especially after smoking whatever it is you’re on.

@Scaryanna’s reply almost makes Del Taco’s tweet worth our while.

Zing! Anyway, Burger King, this is NOT how you do #tbt! Get it right, or better yet, just don’t do it at all.
More in Marketing
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.