![](https://digiday.com/wp-content/uploads/sites/3/2016/12/ZaraBanner.png?w=1030&h=440&crop=1)
Zara has become a thorn in the side of the fashion industry. With its tendency to produce knockoff versions of runway styles in just a few weeks, the Inditex-owned fast-fashion company — which just posted a 9 percent profit boost for the last three quarters, equal to $2.4 billion — has thrown the fashion industry into a frenzy to keep up with consumer demand and better respond to social media–driven trends.
The fast-fashion giant is, of course, problematic, plagued by the pollution of over-production and unethical labor practices. But in order to compete with the company, traditional retailers can borrow a few best practices from its playbook.
To read the rest of this article, please visit Glossy.
More in Marketing
![](https://digiday.com/wp-content/uploads/sites/3/2022/12/diverse-crowd.jpg?w=439&h=277&crop=1)
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/tiktok-stage-digiday.gif?w=439&h=277&crop=1)
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
![](https://digiday.com/wp-content/uploads/sites/3/2024/07/trump-harris-digiday.gif?w=439&h=277&crop=1)
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.