‘Tough medicine’: How agency combinations could help bolster holding companies traditional creative agencies
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When it comes to agency combinations, WPP CEO Mark Read has led the charge.
Last week, the global agency holding company continued its matchmaking ways as it once again smooshed together two agencies — Grey and AKQA — to form AKQA Group. In doing so, WPP added to its list of consolidated shops; Grey and AKQA joined VMLY&R (formerly the separate entities of VML and Y&R) and Wunderman Thompson (previously Wunderman and J. Walter Thompson).
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