This week’s Throwback Thursday comes directly from the breakfast nook, taking us back to a time when our morning meal was a little bit simpler and a whole lot sweeter. These iconic cereal spots, from the 1950s through the ’90s, feature cartoon characters interacting with kids, tempting them with flakes and grains of the frosted variety.
Cereal may be declining in popularity as a go-to breakfast option for millennials, but Gen-Xers and Baby Boomers will always have these spots. From the Trix Rabbit to Tony the Tiger and from the Smurfs to the Flintstones, it seems just about every cereal had an animated character shilling for it.
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Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans.
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In graphic detail: Gamers are warming up to in-game ads
Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek.
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Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
The speed and scale of platform layoffs only compound the problem of marketers feeling neglected by the social media giants.
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SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
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Lessons from marketers’ experience with generative AI
Enthralled as marketers clearly are with the possibilities of AI, they’re starting to think they might need a strategy for it.
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WTF is a data clean room?
Platforms use data clean rooms in order to share aggregated audience data versus user-level data.
