Throwback Thursday: The toons that sold us cereal

This week’s Throwback Thursday comes directly from the breakfast nook, taking us back to a time when our morning meal was a little bit simpler and a whole lot sweeter. These iconic cereal spots, from the 1950s through the ’90s, feature cartoon characters interacting with kids, tempting them with flakes and grains of the frosted variety.

Cereal may be declining in popularity as a go-to breakfast option for millennials, but Gen-Xers and Baby Boomers will always have these spots. From the Trix Rabbit to Tony the Tiger and from the Smurfs to the Flintstones, it seems just about every cereal had an animated character shilling for it.

https://digiday.com/?p=121513

More in Marketing

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024

In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing

The challenger bank is prioritizing YouTube creators in bid to reach consumers.