Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Does a fast-food chain need to be asking about your favorite Halloween costumes? Probably not. But that didn’t stop Panera from weighing in.
Our last batch of bad brand tweets included corny word scrambles and hashtag hijacking. This week’s tweets are just as bad. From fill-in-the-blank questions to random personal queries, check out the latest in brands tweeting bad.
Begging for a retweet and using multiple bad puns? Go to Twitter jail, BK, and do not collect $200.
What does that even mean? We get you are trying to be out there and random and funny, but come on.
Gee, thanks sandwich chain for asking this thoughtful question about a trending topic — we see what you are doing there. What’s your next question? What kind of #breadfully #spooky Panera sandwich I’m going to serve at my #Halloween party?
The laziest move in the book: a fill-in-the-blank! Twitter is not a place to post kindergarten worksheets, Oral B. At the very least, you could have tweeted something about brushing after indulging in Halloween candy. (Please don’t take that idea.)
Glad you asked, Red Bull. Here’s ours: Researchers from Johns Hopkins University believe that energy drinks like Red Bull can lead to “caffeine intoxication” – and should therefore carry warning labels.
More in Marketing
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.