Brands are constantly trying to figure out creative ways to cut through the social noise. Look no further than Chipotle. The burrito chain lamely staged a Twitter hack this week, making it just the latest brand to add more noise than heat to the social space.
We at Digiday have taken it upon ourselves to monitor brand tweets so you don’t have to, chronicling an array of embarrassing social media tactics in the process. Here are the latest.
Skittles
It’s always weird when a brand that doesn’t have a single individual associated with it tweets in the first person. The worse crime here, however, is a woefully failed attempt at humor.
Wow, guys, it’s hot. I’m road-tripping to the North Pole on my 52-seat-scooter. Who’s in?
— Skittles (@Skittles) July 25, 2013
Mr. Clean
Have you been huffing your own product, Mr. Clean? What does this have to do with cleanliness – and which weirdo fans are bringing you free lunch anyway?
They say there’s no such thing as a free lunch, but when people bring me sandwiches I didn’t pay for, it’s close enough.
— Mr. Clean (@RealMrClean) July 24, 2013
Starburst
Give us tickets to the “juicy all-star” game and then maybe we’ll suspend judgment on this non-sequitur. (Real talk, though: what constitutes a juicy home run? Asking for a friend.)
In the juicy all-star game, Starburst Originals always have a spot in the line up.
— Starburst (@Starburst) July 16, 2013
KFC
God I hope not.
True or False: “The Colonel understands me.”
— KFC Colonel (@kfc_colonel) July 22, 2013
Wheat Thins
Honestly dudes, we choose Triscuits.
If people had to decide between Wheat Thins or a Zebra, most would go Zebra but then trade it for a ton of Wheat Thins. #MustHaveWheatThins
— Wheat Thins (@WheatThins) June 19, 2013
More in Marketing
Even with a new U.S. TikTok deal in sight, marketers feel uneasy
A new U.S. TikTok app means starting from scratch.
How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
Best Buy Ads held its first upfront event to pitch new ad products and creator partnerships as it vies for budget in a competitive retail media space.
Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.