Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Brands are constantly trying to figure out creative ways to cut through the social noise. Look no further than Chipotle. The burrito chain lamely staged a Twitter hack this week, making it just the latest brand to add more noise than heat to the social space.
We at Digiday have taken it upon ourselves to monitor brand tweets so you don’t have to, chronicling an array of embarrassing social media tactics in the process. Here are the latest.
Skittles
It’s always weird when a brand that doesn’t have a single individual associated with it tweets in the first person. The worse crime here, however, is a woefully failed attempt at humor.
Wow, guys, it’s hot. I’m road-tripping to the North Pole on my 52-seat-scooter. Who’s in?
— Skittles (@Skittles) July 25, 2013
Mr. Clean
Have you been huffing your own product, Mr. Clean? What does this have to do with cleanliness – and which weirdo fans are bringing you free lunch anyway?
They say there’s no such thing as a free lunch, but when people bring me sandwiches I didn’t pay for, it’s close enough.
— Mr. Clean (@RealMrClean) July 24, 2013
Starburst
Give us tickets to the “juicy all-star” game and then maybe we’ll suspend judgment on this non-sequitur. (Real talk, though: what constitutes a juicy home run? Asking for a friend.)
In the juicy all-star game, Starburst Originals always have a spot in the line up.
— Starburst (@Starburst) July 16, 2013
KFC
God I hope not.
True or False: “The Colonel understands me.”
— KFC Colonel (@kfc_colonel) July 22, 2013
Wheat Thins
Honestly dudes, we choose Triscuits.
If people had to decide between Wheat Thins or a Zebra, most would go Zebra but then trade it for a ton of Wheat Thins. #MustHaveWheatThins
— Wheat Thins (@WheatThins) June 19, 2013
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.