Thakoon Panichgul, designer of his eponymous line Thakoon, made the leap to a direct-to-consumer business model in September. The bet aligning his collections with an in-season schedule would mean to get new items to customers faster. As soon as they saw his new designs on the runway, they could shop them at Thakoon stores and on the brand’s website. The wholesale middleman was cut out entirely.
Turns out, he might have moved too fast.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.