Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup

Inspiration can come from anywhere — even Goldman Sachs.

That’s where performance apparel brand Aday was incubated by Goldman analysts Nina Faulhaber and Meg He, who saw room in the retail market for a brand specializing in a few sturdy items made with technical fabrics that could serve as the baseline of a busy woman’s wardrobe.