SoFi, once called the “fintech darling” of Silicon Valley, has come up against its first major PR challenge.
In a wrongful dismissal suit filed last week, a former employee reportedly claimed he was let go after he told management that he had seen female employees subjected to lewd an inappropriate comments, and that managers canceled loan applications when internal errors were made — a tactic to secure quarterly bonuses of up to $15,000. There’s also talk of a second class-action lawsuit alleging broader mistreatment of employees at the company.
It’s a perfect storm for the brand, which has raised $1.9 billion in equity funding and is valued at over $4 billion. It’s made worse in light of recent Silicon Valley scandals at Uber and Google.
More in Marketing
How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
Influencers and creators are seeing more ways to expand beyond Super Bowl ad opportunities this year as more brands and content partners look to differentiate from the crowd.
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Boycotts and backlash reveal complications in changing DEI landscape
Amidst changes to the DEI landscape, brands and marketers say it’s a complicated matter.