SoFi battles its first major PR crisis

SoFi, once called the “fintech darling” of Silicon Valley, has come up against its first major PR challenge.

In a wrongful dismissal suit filed last week, a former employee reportedly claimed he was let go after he told management that he had seen female employees subjected to lewd an inappropriate comments, and that managers canceled loan applications when internal errors were made — a tactic to secure quarterly bonuses of up to $15,000. There’s also talk of a second class-action lawsuit alleging broader mistreatment of employees at the company.

It’s a perfect storm for the brand, which has raised $1.9 billion in equity funding and is valued at over $4 billion. It’s made worse in light of recent Silicon Valley scandals at Uber and Google.

Read the full story on tearsheet.co

More in Marketing

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.

‘There’s no room for purists’: Generative AI is altering the agency junior talent search

AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.