Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
SoFi, once called the “fintech darling” of Silicon Valley, has come up against its first major PR challenge.
In a wrongful dismissal suit filed last week, a former employee reportedly claimed he was let go after he told management that he had seen female employees subjected to lewd an inappropriate comments, and that managers canceled loan applications when internal errors were made — a tactic to secure quarterly bonuses of up to $15,000. There’s also talk of a second class-action lawsuit alleging broader mistreatment of employees at the company.
It’s a perfect storm for the brand, which has raised $1.9 billion in equity funding and is valued at over $4 billion. It’s made worse in light of recent Silicon Valley scandals at Uber and Google.
More in Marketing
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.
Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?
Prebid wants to change one of the key fundamentals of ad tech.
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.