Last chance to save on Digiday Publishing Summit passes is February 9
Snapchat is bulking up its ad features again, and for fashion brands, the latest updates could lead to greater conversion on the platform.
Snapchat’s parent company, Snap Inc., announced Wednesday that it would be adding deep linking and autofill for lead generation forms to the photo and video sharing app, meaning that users can view an ad landing page without leaving Snapchat, and fill out personal information for mailing lists and offers with one tap.
To read the rest of this story, please visit Glossy.
More in Marketing
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones
As AI catches on across luxury, brands play up their emotional value
At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.
Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
The privacy debate in advertising is entering a phase when decisions will stick.