Snapchat is bulking up its ad features again, and for fashion brands, the latest updates could lead to greater conversion on the platform.
Snapchat’s parent company, Snap Inc., announced Wednesday that it would be adding deep linking and autofill for lead generation forms to the photo and video sharing app, meaning that users can view an ad landing page without leaving Snapchat, and fill out personal information for mailing lists and offers with one tap.
To read the rest of this story, please visit Glossy.
More in Marketing
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.
TikTok rebrands its advertiser pitch around full-funnel ambition
The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.