For Camper, it was never just about the shoes.
The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.
To read the rest of this story, please visit Glossy.
More in Marketing
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules
OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.
TikTok now has a seat next to Amazon and Walmart in RFPs
TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.
Walmart executives see the promise of AI, but also the costs
Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.