Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

Shoe brand Camper gets hospitable with a line of boutique hotels

For Camper, it was never just about the shoes.

The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as  lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.

To read the rest of this story, please visit Glossy.

More in Marketing

Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus

During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition

Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.