Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Shoe brand Camper gets hospitable with a line of boutique hotels

For Camper, it was never just about the shoes.

The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as  lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.

To read the rest of this story, please visit Glossy.

More in Marketing

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.

Target looks to e-commerce, advertising investments to help grow the business

Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.