Shoe brand Camper gets hospitable with a line of boutique hotels

For Camper, it was never just about the shoes.

The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as  lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.

To read the rest of this story, please visit Glossy.

More in Marketing

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

Amazon is positioning Twitch as a defining asset in its CTV ambitions.

Netflix transforms former mall department stores into experiential venues

The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.

Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies

The job isn’t execution anymore. AI handles that. The job is judgement.