Shoe brand Camper gets hospitable with a line of boutique hotels

For Camper, it was never just about the shoes.

The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as  lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=193728

More in Marketing

S4 Capital trades billable hours for outputs as AI redraws agency economics

Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?

Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.