Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
For Camper, it was never just about the shoes.
The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.
To read the rest of this story, please visit Glossy.
More in Marketing
D+ Research: Marketers express revenue optimism for 2026 holiday season despite economic pressures
Marketers expect their 2026 holiday revenue to increase 1% to 31% or more in comparison to their 2025 holiday revenue.
Mattel brings Barbie, Hot Wheels to TikTok Shop
Mattel’s TikTok Shop store debuts this week with roughly 20 products across Barbie, Hot Wheels, Fisher-Price and Monster High properties.
Future of Marketing Briefing: Inside Guinness’ go-slow approach to creators
The case for doing less with creators, according to Guinness