Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
For Camper, it was never just about the shoes.
The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.
To read the rest of this story, please visit Glossy.
More in Marketing
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper
That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.