Shoe brand Camper gets hospitable with a line of boutique hotels

By Digiday • August 17, 2016 •

For Camper, it was never just about the shoes.

The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.

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