Connect with execs from Axios, The New York Times, Paramount and more.
Schick wants to help ladies upgrade their lives with a new Facebook app and giveaway contest.
To promote its new “hydro silk” razor, with the help of JWT New York, Schick has introduced an interactive Facebook app called Razorvention Revamp, which encourage women to upgrade things in their lives, starting with their razors and moving on to bigger things. Using the app, women can enter into daily giveaway contests that involve uploading creative images along with a description about why they deserve that days’ upgrade giveaway. Upgrade prizes include high-end items like Cosabellalingerie, a Henri Bendel necklace, and a grand prize of a spa getaway and a shopping spree. One catch is that users must like Schick on Facebook in order to enter the daily giveaways via the app.
Branded Facebook apps with contests are nothing new, but at least this one involves legitimately desirable prizes. Who wouldn’t want some free Cosabella goods and a new “sumptuous shag rug.”
More in Marketing
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.