Schick wants to help ladies upgrade their lives with a new Facebook app and giveaway contest.
To promote its new “hydro silk” razor, with the help of JWT New York, Schick has introduced an interactive Facebook app called Razorvention Revamp, which encourage women to upgrade things in their lives, starting with their razors and moving on to bigger things. Using the app, women can enter into daily giveaway contests that involve uploading creative images along with a description about why they deserve that days’ upgrade giveaway. Upgrade prizes include high-end items like Cosabellalingerie, a Henri Bendel necklace, and a grand prize of a spa getaway and a shopping spree. One catch is that users must like Schick on Facebook in order to enter the daily giveaways via the app.
Branded Facebook apps with contests are nothing new, but at least this one involves legitimately desirable prizes. Who wouldn’t want some free Cosabella goods and a new “sumptuous shag rug.”
More in Marketing
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
The creator economy isn’t just another media channel but an ecosystem all its own with potential hazards along the way.
Despite the uncertainty, some advertisers have increased their TikTok spend this year
Seven large advertisers have increased their U.S. social media spend on the platform during Q1 2025.
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
With influencer marketing budgets steadily rising, more multinational brands are increasingly partnering with influencer agencies to identify creators as the industry becomes more complex.