Schick wants to help ladies upgrade their lives with a new Facebook app and giveaway contest.
To promote its new “hydro silk” razor, with the help of JWT New York, Schick has introduced an interactive Facebook app called Razorvention Revamp, which encourage women to upgrade things in their lives, starting with their razors and moving on to bigger things. Using the app, women can enter into daily giveaway contests that involve uploading creative images along with a description about why they deserve that days’ upgrade giveaway. Upgrade prizes include high-end items like Cosabellalingerie, a Henri Bendel necklace, and a grand prize of a spa getaway and a shopping spree. One catch is that users must like Schick on Facebook in order to enter the daily giveaways via the app.
Branded Facebook apps with contests are nothing new, but at least this one involves legitimately desirable prizes. Who wouldn’t want some free Cosabella goods and a new “sumptuous shag rug.”
More in Marketing
OpenAI expands ads manager to U.K., adds CPC
Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
A recent 19% lift in LTV points to brands focus on outcome-based media buying.
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]