Amazon and Roku are not the only connected TV device makers angling for a slice of the TV and digital video ad budgets making their way into the OTT market. Samsung also wants a cut.

Samsung’s advertising division, Samsung Ads, has been selling ads on the home screen of its smart TVs since 2015. But Samsung has ramped up its pitch in the past year by adding video ad inventory that it is collecting directly from publishers’ OTT apps.

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