American shoppers can now shop the full Salvatore Ferragamo collection online for the first time.
The Italian retailer announced that it is offering its women’s fall and winter ready-to-wear collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedicated a section of its site to “shop the look” of model Rose Gilroy, featured in a series of photos taken in the West Village neighborhood of Manhattan wearing styles like a $2,390 tiered dress and $875 lace-up sandals.
To read the rest of this story, please visit Glossy.
More in Marketing
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.