Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles
With its recently relaunched “InstaKors” program, Michael Kors is hacking its Instagram feed to turn its 8.2 million followers into not only customers, but returning customers.
It’s no small task. Despite opening its API and introducing an algorithm-based feed, Instagram still doesn’t allow active links in captions. So retailers, and fashion brands in particular, have been coming up with ways to make the products in its posts easy to find off the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.
TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.