Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles
With its recently relaunched “InstaKors” program, Michael Kors is hacking its Instagram feed to turn its 8.2 million followers into not only customers, but returning customers.
It’s no small task. Despite opening its API and introducing an algorithm-based feed, Instagram still doesn’t allow active links in captions. So retailers, and fashion brands in particular, have been coming up with ways to make the products in its posts easy to find off the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
How Lush quit social media ads and still drove growth
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.