How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles
With its recently relaunched “InstaKors” program, Michael Kors is hacking its Instagram feed to turn its 8.2 million followers into not only customers, but returning customers.
It’s no small task. Despite opening its API and introducing an algorithm-based feed, Instagram still doesn’t allow active links in captions. So retailers, and fashion brands in particular, have been coming up with ways to make the products in its posts easy to find off the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.