Rent the Runway uses employees and Snapchat to find customers the right fit
In an all-hands-on-deck effort, Rent the Runway’s 250-person team is hoping to help customers find dresses that fit by modeling them on Snapchat.
The company, which rents out brand-name special occasion dresses and outfits to customers at a portion of their retail price, is prompting its followers on Snapchat to come to them with concerns around how a dress might fit on their body type. Customers start by sending a video, image or text with the name of the item they’re thinking about renting, as well as their stats: size, height and typical body shape. Any specific concerns (maybe most dresses are tight around their bust, or drag on the floor) should also be shared.
To read the rest of this story, please visit Glossy.
More in Marketing
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.
Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.