Rent the Runway uses employees and Snapchat to find customers the right fit
In an all-hands-on-deck effort, Rent the Runway’s 250-person team is hoping to help customers find dresses that fit by modeling them on Snapchat.
The company, which rents out brand-name special occasion dresses and outfits to customers at a portion of their retail price, is prompting its followers on Snapchat to come to them with concerns around how a dress might fit on their body type. Customers start by sending a video, image or text with the name of the item they’re thinking about renting, as well as their stats: size, height and typical body shape. Any specific concerns (maybe most dresses are tight around their bust, or drag on the floor) should also be shared.
To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.