Rent the Runway uses employees and Snapchat to find customers the right fit
In an all-hands-on-deck effort, Rent the Runway’s 250-person team is hoping to help customers find dresses that fit by modeling them on Snapchat.
The company, which rents out brand-name special occasion dresses and outfits to customers at a portion of their retail price, is prompting its followers on Snapchat to come to them with concerns around how a dress might fit on their body type. Customers start by sending a video, image or text with the name of the item they’re thinking about renting, as well as their stats: size, height and typical body shape. Any specific concerns (maybe most dresses are tight around their bust, or drag on the floor) should also be shared.
To read the rest of this story, please visit Glossy.
More in Marketing
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
OpenAI moves to automate ad creative
OpenAI wants to automate the last thing advertisers still do themselves.
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
What happens on the Croisette apparently happens to everyone.