for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base.
Can you pass it? Answers below.
1. The DMP acronym means …
a. Demand Management Platform
b. Data Management Platform
c. Digital Monetization Platform
2. A trading desk is a piece of software.
a. True
b. False
3. Cookies do not work on the mobile web on your smartphone.
a. False
b. True
4. Programmatic can be applicable to audio, TV and digital out of home.
a. True
b. False
5. Cookies can contain images.
a. True
b. False
6. With the header bidding technique, the information about the ad space available for the bid is called after the HTML page is loaded.
a. False
b. True
7. RTB is based on a which type of auction model:
a. French auction
b. Reserve auction
c. Dutch Auction
d. Vickrey auction
8. DCO (Dynamic Creative Optimization) can work on videos.
a. False
b. True
9. The IAB ad viewability criteria for desktop display is: “at least 25% of the pixels in view for at least 1 second”.
a. True
b. False
Answers:
More in Marketing
YouTube is turning audio into an ad product — SiriusXM is selling it
The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube’s “audio-first” inventory in the U.S.
Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war
As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.