for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base.
Can you pass it? Answers below.
1. The DMP acronym means …
a. Demand Management Platform
b. Data Management Platform
c. Digital Monetization Platform
2. A trading desk is a piece of software.
a. True
b. False
3. Cookies do not work on the mobile web on your smartphone.
a. False
b. True
4. Programmatic can be applicable to audio, TV and digital out of home.
a. True
b. False
5. Cookies can contain images.
a. True
b. False
6. With the header bidding technique, the information about the ad space available for the bid is called after the HTML page is loaded.
a. False
b. True
7. RTB is based on a which type of auction model:
a. French auction
b. Reserve auction
c. Dutch Auction
d. Vickrey auction
8. DCO (Dynamic Creative Optimization) can work on videos.
a. False
b. True
9. The IAB ad viewability criteria for desktop display is: “at least 25% of the pixels in view for at least 1 second”.
a. True
b. False
Answers:
More in Marketing
Who is OpenAI’s global head of ads, David Dugan?
Digiday talked to people who’ve known him throughout his career to find out exactly why OpenAI believe he’s the right person for the job.
Google says its AI-powered ads help some brands lift online sales by 80%
ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.