Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base.
Can you pass it? Answers below.
1. The DMP acronym means …
a. Demand Management Platform
b. Data Management Platform
c. Digital Monetization Platform
2. A trading desk is a piece of software.
a. True
b. False
3. Cookies do not work on the mobile web on your smartphone.
a. False
b. True
4. Programmatic can be applicable to audio, TV and digital out of home.
a. True
b. False
5. Cookies can contain images.
a. True
b. False
6. With the header bidding technique, the information about the ad space available for the bid is called after the HTML page is loaded.
a. False
b. True
7. RTB is based on a which type of auction model:
a. French auction
b. Reserve auction
c. Dutch Auction
d. Vickrey auction
8. DCO (Dynamic Creative Optimization) can work on videos.
a. False
b. True
9. The IAB ad viewability criteria for desktop display is: “at least 25% of the pixels in view for at least 1 second”.
a. True
b. False
Answers:
More in Marketing
The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, steady merging of responsibilities.
‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
LinkedIn’s head of ads measurement, Jae Oh, explains why he believes the platform is “phenomenally cheaper” than others in the market.
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.