Quiz: Can you pass Havas’ programmatic quiz?

By Shareen Pathak • February 1, 2017 •

Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base.

Can you pass it? Answers below.

1. The DMP acronym means …
a. Demand Management Platform
b. Data Management Platform
c. Digital Monetization Platform

2. A trading desk is a piece of software.
a. True
b. False

3. Cookies do not work on the mobile web on your smartphone.
a. False
b. True

4. Programmatic can be applicable to audio, TV and digital out of home.
a. True
b. False

5. Cookies can contain images.
a. True
b. False

6. With the header bidding technique, the information about the ad space available for the bid is called after the HTML page is loaded.
a. False
b. True

7. RTB is based on a which type of auction model:
a. French auction
b. Reserve auction
c. Dutch Auction
d. Vickrey auction

8. DCO (Dynamic Creative Optimization) can work on videos.
a. False
b. True

9. The IAB ad viewability criteria for desktop display is: “at least 25% of the pixels in view for at least 1 second”.
a. True
b. False

Answers:

Learn more about programmatic’s newest trend, header bidding, at our Hot Topic: Header Bidding event on Feb. 7 in New York City. Experts from Hearst, Turner, Meredith, Vox Media and more will untangle the ins and outs of header bidding — and where it goes next.

Quiz: Can you pass Havas’ programmatic quiz?

More in Marketing

‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’