for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Personal finance app MoneyLion is experimenting with augmented reality
For most customers, using a bank or third-party personal finance app involves looking at lines of text to gain a grasp of one’s financial picture.
But the ability to visualize account balances through virtual reality or augmented reality tools could drive a new form of personalization that MoneyLion is hoping will add value for its customers.
MoneyLion is timing its launch of an augmented reality tool to coincide with Apple’s iOS 11 release, which is rumored to be this week. MoneyLion’s feature, called Grow Your Stack, will let customers get a visual representation of their account balance as stacks of cash projected over the customer’s view of the real world. It will use iOS 11’s ARKit technology. It’s only the beginning of what could be a transformation of how customers interact with their finances.
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