Shockvertising: Is Pedigree starved for attention?

For Pedigree, all dogs will have their day.

Last week, Pedigree began posting photos of a malnourished canine, Duke, rescued by the Animal Welfare League in Chicago, to its 11,000 Twitter followers and more than 1 million Facebook followers. Pedigree’s intended purpose was to show how the dog has gradually gotten healthier by eating their dog food.