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Why were brands tweeting each other during the Super Bowl?
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The Alex Bogusky Guide to Media Democratization
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Super Bowl Real-Time Marketing Falls Flat Without Cultural Moments
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The 5 best real-time marketing moments of the Super Bowl
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Rating Super Bowl real-time marketing — in real time
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Should brands even be in the content business?
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Which Brand Is Most Likely to Pull An @Oreo on Sunday?
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Bevel: Building a Brand from Scratch
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Inside the Super Bowl Advertising Sham
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A Football Helmet for the Fashion Set
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