Zayn it ain’t so: Brands mourn the loss of a One Directioner
It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.
Girl Scouts
On-brand, includes the product and also just adorable. A+
#AlwaysInOurHeartsZaynMalik <3 pic.twitter.com/WJVVsuCT6i
— Girl Scouts (@girlscouts) March 25, 2015
JobSite U.K. Very cute offering from this U.K. company. A
We can’t fill *every* job vacancy in the music industry but here are a few: https://t.co/xWZnCHq0ck #1D pic.twitter.com/RURIeA1n7H — Jobsite UK (@JobsiteUK) March 25, 2015
Marmite Shoddy photoshopping, but appreciate the effort. B+
I’m ready to step in guys. Just give me a call. #OneDirection pic.twitter.com/gOmVQhp7eI — Marmite (@marmite) March 25, 2015
Denny’s You couldn’t even add in a picture of some of your comfort food? C-
we are here for you, directioners, in your time of mourning; prepared to make you all the comfort food you need after this inzayn news. — Denny’s (@DennysDiner) March 25, 2015
Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D
That moment when you get Zayn’s face tattooed on your back and then he leaves the bloody band. #OneDirection pic.twitter.com/HB507oXpt0 — Paddy Power (@paddypower) March 25, 2015
Nihilist Arby’s This parody Twitter account has got game. A
Maybe that kid who quit One Direction could get a job with us. JK! There’s only One Direction: into blackness. Arbys: one direction, no hope — Nihilist Arby’s (@nihilist_arbys) March 25, 2015
Homepage image courtesy of Shutterstock.
-
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
-
How the push for anti-‘woke’ advertising could create controversy for brand startups
As some push back on inclusive marketing, startups with more to lose sound off.
-
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
-
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
