Zayn it ain’t so: Brands mourn the loss of a One Directioner
It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.
On-brand, includes the product and also just adorable. A+
— Girl Scouts (@girlscouts) March 25, 2015
JobSite U.K. Very cute offering from this U.K. company. A
Marmite Shoddy photoshopping, but appreciate the effort. B+
Denny’s You couldn’t even add in a picture of some of your comfort food? C-
we are here for you, directioners, in your time of mourning; prepared to make you all the comfort food you need after this inzayn news. — Denny’s (@DennysDiner) March 25, 2015
Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D
Nihilist Arby’s This parody Twitter account has got game. A
Maybe that kid who quit One Direction could get a job with us. JK! There’s only One Direction: into blackness. Arbys: one direction, no hope — Nihilist Arby’s (@nihilist_arbys) March 25, 2015
Homepage image courtesy of Shutterstock.
More in Marketing
In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.
What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data
The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars.
Pfizer has developed its own generative AI platform called “Charlie,” named after Pfizer co-founder Charles Pfizer.