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As ChatGPT’s growth slows, ads look like the next risky move
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
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Marketing
Retail Revolution
‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
October 21, 2024
Generative AI
How Walmart is evolving its data analytics platform to reflect an AI-driven focus
October 18, 2024
Beyond Ads
Airbnb doubles down on brand over performance for campaign to draw more hosts
October 18, 2024
Marketing in Sports
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
October 16, 2024
Experimental Channels
Marketers are not won over by new AI-powered search tools
October 16, 2024
Evolving Agencies
Lego considers bringing more media in-house after appointing Publicis One to handle global media
October 15, 2024
Marketing on Platforms
As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
October 15, 2024
Member Exclusive
Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
October 15, 2024
The Programmatic Marketer
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
October 15, 2024
The Creator Economy
Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
October 11, 2024
Generative AI
Brands are cautious about Google and Meta’s generative AI holiday ad push
October 11, 2024
Digiday @ Advertising Week
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
October 11, 2024
The Creator Economy
Women’s soccer and publisher Footballco turn to creators to score with brands
October 10, 2024
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