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As agencies push agentic media future, execs work to ward off client rogue fears
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Marketing

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    ‘Staring into the abyss of Photoshop’: A day in the life of a Squarespace designer

    November 17, 2016
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    WTF is a GRP?

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    Millennials are wrinkling, and skincare brand Perricone is here to help

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    Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

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    Do marketers really need chief media officers?

    November 15, 2016
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    ‘Perseverance is key to success’: BBH’s John Patroulis on making it in advertising

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    McDonald’s is using a new McRib Locator app to inform future marketing

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    Brands and agencies on the pros and cons of private marketplaces

    November 15, 2016
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    Canada woos the Trump-wary on The New York Times homepage

    November 14, 2016
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    Why luxury brands still aren’t embracing sustainable fashion

    November 14, 2016
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    ‘Black hole of nothingness’: Metrics concerns dog Snapchat’s ad expansion

    November 14, 2016
  • The Confessions

    Confessions of a brand manager on Twitter: ‘It’s more toxic than ever’

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