Inside Pantone’s colorful transition to a consumer brand
Pantone’s choice for Color of the Year, the shade that the color institute and consulting agency picks as the one that will define design and style trends, as well as fit the national climate for the upcoming 12 months, has become the peak annual event for a company whose work is mostly done behind the scenes.
On Thursday, Pantone named “Greenery” (or Pantone 15-0343), the 2017 Color of the Year. The yellow-green hue is associated with spring, rejuvenation, Kermit the Frog and $11 kale juice. The reasoning? Even Pantone is feeling the fallout of the 2016 election cycle.
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Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Two years in, Bose’s first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
As America returns to the office, Xerox returns to advertising
As the next generation enters the workforce, Xerox tailors its ad strategy to them.