Pantone’s choice for Color of the Year, the shade that the color institute and consulting agency picks as the one that will define design and style trends, as well as fit the national climate for the upcoming 12 months, has become the peak annual event for a company whose work is mostly done behind the scenes.
On Thursday, Pantone named “Greenery” (or Pantone 15-0343), the 2017 Color of the Year. The yellow-green hue is associated with spring, rejuvenation, Kermit the Frog and $11 kale juice. The reasoning? Even Pantone is feeling the fallout of the 2016 election cycle.
To read the rest of this story, please visit Glossy.
More in Marketing
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Synthetic data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.