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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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AT&T focuses on teens with ‘Later Haters’ push for digital positivity
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Glossy
Legacy beauty brands still have a lot to learn about building social traction
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Digiday Research: Most retailers don’t have mobile apps
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Marketing on Platforms
‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal
March 23, 2018
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Digiday Research: Snapchat is the hardest platform to advertise on
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Fighting fakes: Alibaba is filled with counterfeits
March 23, 2018
Marketing on Platforms
‘The data hasn’t gone away’: How Facebook opened Pandora’s box of user data and has struggled to shut it
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Ogilvy & Mather’s John Seifert: You’re only as good as others give you permission to be
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E.l.f. Beauty CEO Tarang Amin: ‘The consumer knows what she wants, and she wants it now’
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Boxed is betting on a human concierge service in its fight against Amazon
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Marketing
Synchrony is launching a content marketing platform with CNBC
March 22, 2018
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Digiday Research: Agencies’ brand-safety concerns have doubled
March 21, 2018
Marketing on Platforms
‘Facebook has totally screwed up’: How Facebook bungled its response to the Cambridge Analytica crisis
March 21, 2018
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