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Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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Inside Overstock.com’s financial services strategy
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For The RealReal, 2018 will be ‘the year of the pop-up’
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Digiday Research: Communication is at the heart of media transparency problems
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Digiday Research: Media buyers question quality of addressable TV targeting
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For No7’s largest influencer campaign to date, the focus is on results
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Marketing
Ally wants people to play with an AR app during the Super Bowl
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