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Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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Marketing
The Confessions
‘It’s a lot of chasing shiny objects’: Confessions of an agency exec on AI
March 9, 2018
Marketing
‘Women are not a target market’: Confessions of a former finance marketer
March 9, 2018
Member Exclusive
Amazon’s invisible brands: How the company is changing the private-label industry
March 9, 2018
Member Exclusive
The drugstore savior: How CVS CMO Norman de Greve is rethinking transparency
March 9, 2018
Subscriptions
The New York Times has a new ‘Truth’ ad for women’s equality
March 8, 2018
Marketing
How banks are promoting Zelle
March 8, 2018
Marketing
Razorfish co-founder Jeff Dachis on his days of being a provocateur
March 8, 2018
Agency Culture
One agency’s staffers use a screen-carrying robot to be in two places at once
March 7, 2018
Glossy
Inside cosmetics brand Too Faced’s winning Instagram strategy
March 7, 2018
Marketing on Platforms
Media buyers aren’t seeing ad prices rise after Facebook news-feed changes
March 7, 2018
Marketing on Platforms
Tough Mudder’s Facebook Watch shows average nearly 500K views
March 7, 2018
Marketing
Inside SoFi’s sports sponsorship strategy
March 7, 2018
Marketing on Platforms
From neural nets to autonomous machine learning algorithms: The many different ways marketers define AI
March 6, 2018
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