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Marketers may become part of the culture war — even if they didn’t intend to be
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Marketing
Gaming & Esports
Why Warner Bros. and Fandango are selling movie tickets inside Roblox
August 5, 2024
Brands in Culture
Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
August 5, 2024
Future of Work
8 months in: How Rolls Royce and Conagra HR teams use gen AI for talent development
August 5, 2024
Generative AI
From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising
August 2, 2024
Generative AI
While AI isn’t bad, it does have a serious branding problem
August 2, 2024
Agency Culture
Brat Summer’s sun might be setting, have marketers noticed?
August 2, 2024
Life Beyond the Cookie
‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies
August 2, 2024
Generative AI
‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
August 1, 2024
Life Beyond the Cookie
Google assures ad execs of revised third-party cookie controls but timeline is uncertain
August 1, 2024
Gaming & Esports
How Netflix’s new president of games highlights the expansion of the platform’s gaming plans
August 1, 2024
Marketing on Platforms
X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
July 31, 2024
Life Beyond the Cookie
Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal
July 31, 2024
Life Beyond the Cookie
Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
July 30, 2024
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