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Marketing
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How Blue Apron meal kit is revamping its marketing strategy with digital video
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Gaming & Esports
Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
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Gaming & Esports
Fortnite Creative’s creator economy represents the future of metaversal brand activations
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Brands in Culture
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Life Beyond the Cookie
Walgreens-owned Boots sets out vision for data clean rooms
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Marketing on Platforms
Google’s latest privacy tool is also a useful feature to bolster ad performance
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Experimental Channels
‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness
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Gaming & Esports
Game developers are angling to become the next big media owners — and brands are taking notice
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Member Exclusive
Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
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Managing Through Crisis
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The Creator Economy
‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so
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The Programmatic Marketer
How Omnicom Media Group is making sense of clean room complexities
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Agency Culture
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May 6, 2022
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