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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
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Gaming & Esports
How Riot Games developed its brand identity for the League of Legends World Championship
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Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
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Marketing on Platforms
Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
November 4, 2022
Brand Safety
Advertisers say they’re still uneasy about Twitter after talking with Elon Musk
November 3, 2022
Beyond Ads
Inside Outback Steakhouse’s TikTok, Instagram strategy with its NIL athletes
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Marketing
Canon returns to TV advertising after nearly a decade
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Marketing on Platforms
Why health care brand Supergut traded Facebook for TikTok
November 3, 2022
Business of TV
Roku reports continued ad slowdown in third quarter and predicts a fourth-quarter downturn
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Gaming & Esports
TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community
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Business of TV
People respond better to ads across multiple platforms, study says
November 2, 2022
Member Exclusive
Future of TV Briefing: News organizations prepare for ‘the TikTok election’
November 2, 2022
Gaming & Esports
Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign
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