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Marketing
Gaming & Esports
‘If someone wants to hate us for that, I’ll welcome it’: Misfits Gaming CEO Ben Spoont debriefs on esports industry’s muted Roe response
July 5, 2022
Beyond Ads
Why gut health soda brand Poppi aims to ‘saturate’ New York City with OOH ads as it targets Gen Z, millennials
July 5, 2022
Brands in Culture
‘Makes us more nimble’: Why DTC shaving brand Harry’s has bolstered in-house capabilities, is focused on organic social content
July 4, 2022
Brands in Culture
‘Advertising has taken a hit’: The crypto crisis has created an advertising vacuum
July 4, 2022
Gaming & Esports
‘My title was non-negotiable’: A Q&A with Cathy Hackl, chief metaverse officer at Journey
July 1, 2022
Brands in Culture
‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights
July 1, 2022
Brands in Culture
Retail brands rush to cover abortion care, but not all of their workers may be covered
June 30, 2022
Marketing on Platforms
Days Inn seeks unique ways to stand out as people return to traveling
June 30, 2022
Brands in Culture
‘Clients are being cautious’: Roe vs. Wade overturn has advertisers evaluating ads, pausing spending
June 30, 2022
The Creator Economy
‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers
June 29, 2022
Brands in Culture
Why brands want to make NFTs useful, rather than profitable amid the crypto downturn
June 29, 2022
Brands in Culture
‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness
June 29, 2022
Gaming & Esports
Despite mounting recession fears, esports brand partnerships are on the upswing
June 29, 2022
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